You know how some companies are just so far into the suck that there’s not really any harm in trying something different? Well, I feel eBay is one of those companies. They just exist. There’s no "innovation", there’s no drive, there’s no reason to use them, other than the reason that they’ve always had. And that marketspace has been going to other competitors for some time now – primarily Facebook marketplace. I mean, it’s hard to compete with free listings, right? The only thing FB Marketplace doesn’t offer is transaction settling. You have to do your own deals with cash or Venmo or even… PayPal! Yeah, the old eBay company.
So anyway, if I worked at eBay and there’s nothing else to lose, this is my idea. I’m not going to say it’s the best idea or even that it’s a good idea. But it doesn’t seem like they have any ideas right now, so they should be happy with whatever I can offer.
Let me start by saying I don’t have a huge problem with eBay. I’ve bought on it, I’ve sold on it. And my idea would make things better for sellers and not buyers. But sellers have been leaving for some time because the fees never stop climbing, and nothing else is changing. So here’s an option that a seller could choose to utilize on their auction listings: Bidding War.
Here’s the trick I live off when I’m buying on eBay. I think I’ve posted about it before, saying that other people were dumb for not doing what I do. So this new option would defeat my strategy. What I do is pre-determine the highest amount I am willing to pay, then make that bid like 5 seconds before closing. I don’t make the bid early, because another bidder could slowly peck away trying to find the upper bound of my bid. By bidding with only 5 seconds left, other bidders would not have enough time to inch up their bids more than once before close. Why people do the incremental bids is beyond me. Set your max and bid it!
So anyway, when Bidding War is enabled, the last bid will extend the closing time by whatever parameter you want. 30 seconds, 1 minute, 5 minutes. So that gives people that were just outbid a chance to get back in. This is more like a real live auction, where the auctioneer is bouncing between two people trying to find out who is going to tap out. And you know what, that’s the excitement of an auction. It might only happen a couple of times at a live auction, but how many times do you think it could happen on a worldwide platform?
So then we create another area of eBay – The Gallery, where you can see auctions that have ended up in a bidding war and you can watch it unfold in real time, with a live reaction chat scrolling beside it, maybe. And once it’s done, it moves right on to the next exciting listing. If the idea becomes a hit, maybe it would be a non-stop stream of auction drama to watch.
And that’s the simple pitch, but the gory implementation details would need to be addressed. What protections are there from bad actors jumping in and bidding a product up to a million dollars? Well, what’s to stop people from doing it now? And it has been done on listings that have gone viral, so it’s more than a mild concern. As part of your profile, you can set some minimum parameters of who can participate in a bidding war. Number of years on eBay, minimum feedback score, number of previous purchases, whatever. And this doesn’t totally exclude new users. Someone new to eBay can still participate up to the point the listing enters a bidding war. To participate in the bidding war, you would have to set a max bid before it starts, then you are not able to change it. However, users who do meet the standards can continue to up their bids once the war starts. See, that’s how it defeats my strategy. I believe that will prevent abuse once the listing potentially goes viral or attracts a lot of attention from the gallery.
The goal of this option is to increase the profit for sellers, which means eBay makes more money. They could probably offer a discount on fees for a listing with Bidding War enabled because they expect to make more overall from the higher sell price. The secondary goal is to create excitement and get people back to the site, maybe as watchers, maybe as participants.
What ever happened to those scam auction sites where you pay to bid and if you don’t win, you lose everything you had bid? Those also had the time extension per bid, but that was just to suck more bids from the people who thought they were getting a good deal. This actually has a bit of fairness to it.
So there you go. Just another idea for a company that has nothing to lose.