Here’s the banner for an email I recently got:
Quicken and WillMaker. Two products that go so well together. One makes you want to die and the other helps you be prepared for that moment. It all works together: Customer Service (I want to kill myself), “put your life on hold”, 2012, Quicken.
You couldn’t ask for a more cohesive piece of marketing.
And this is pretty good as well. The point of the email is “Improved Customer Service is Now FREE2”, with the footnote “Valid for 2012 Quicken customers only and available for a limited time; subject to change without notice.” So, what I gather from this is: Quicken used to charge for good customer service, but now they are doing what they should always have been doing. They won’t do it forever, though. They won’t tell you when they’re going to go back to the same old crappy customer service (it’ll just kinda start happening), and you still have to pay for it by buying the 2012 version. In other words, business has dropped off and no one is calling our support lines because they either have left us or have learned to deal with the existing bugs in Quicken. That means our support staff can help you better until enough people buy the 2012 version and swamp us with new bug reports.
And they are still pretty much the only game in town.
Serving You More By Providing Less
Long after I’ve stopped using Quicken, the emails still continue to amaze me. Here’s the quote to start off this topic:
“Many of our customers ask why we discontinue certain services and the answer is simple—to better serve you.“
Today I got an email from Quicken stating that I had to upgrade to Quicken 2013 because they were shutting down services for Quicken 2010. Which services?
Well, 3 of the 4 items are Quicken-provided services, so if they want to shut them down, I don’t have an issue with that. It’s the first item that bugs me. The transaction download portion has a server component and a client component. The Quicken software is the client. The banks run the server component.
I know how banks operate: slowly. There isn’t any way Quicken could force banks to update their software by their imposed deadline. Many banks will have these libraries integrated with their own software, so there would need to be some rewriting involved and major amounts of testing and documentation. Not going to happen.
What option does that leave? Time-bombing the client so that it will become inoperable on a specific date. Downloading transactions is what the majority of people would use. The bill-pay, I’m not sure of. But, in order to better serve you, we think it’s best to not let you do this any more.
I can’t remember if I still have Quicken installed somewhere or not, but I’m going to be testing this out. First, if they did manage to get all the banks to upgrade their code and change the format of the QIF file, then it should fail to import into MS Money. Otherwise, I’ll guess that you can manually download transaction files and import them. This is a slight inconvenience, but it’s not rendering Quicken unusable. However, at that point, you have the same level of functionality of MS Money Sunset, so why not use a better application?
Here’s the bottom line. There’s nothing new in banking. There’s no reason to upgrade banking software. Quicken is milking this cash cow for as long as they can. By practicing forced obsolescence, they are forcing their customer base to choose between paying forever or leaving them. I made my choice. Mint.com is certainly helping people make a choice. Hmmm. I think I need to revisit mint.com and see what’s happened since the last time I gave them a try.