Anachostic

I’m not actually talking about people getting old and the risk that comes with that.  You know there’s plenty of risks for old people, health, financial, mental, and on and on.  Everything is dangerous.  That’s not what I’m talking about.  I am talking about corporations.  Is it now a liability to be old?

Traditionally, it has been a great thing to have a business that’s been running for 50+ years.  Some running for over 100.  Amazing, isn’t it?  To be that ingrained the fabric of America, to have that sort of name recognition, to have seen it all and weathered everything that came along.  That last point: to have seen it all and weathered it.  That is the liability – to have been there.

This train of thought is fairly new for me and is obviously based on current events, but the idea I’m basing it on was actually born quite a while ago.  I was at a Dairy Queen, eating lunch one weekend.  Dairy Queen is one of those long-standing institutions I’m referring to.  I believe them to be generally well-loved, but every business has its detractors for some reason or another.  That’s not important for the moment.  What is important is having a history and being proud of it.

Yes, so Dairy Queen is an old company.  They are quite proud of their early beginnings and how they’ve grown to a massive corporation that is, if not the leader, then the most recognizable company in their field.  So, they want to highlight the humble beginnings of their company to, I don’t know, inspire others?  And I’m sitting there at lunch eating, and on the wall are old black and white photos of early Dairy Queens with the old cars and crowds of people lining up for ice cream.

And as I studied the pictures, my thought was, "That’s a whole lot of white people, there."

Now at the time, things weren’t as crazy as they are now, but race relations were growing tense.  They must have been for me to focus in on that aspect of the pictures.  And further studying showed, yes, no black people present.

Let’s not jump to conclusions here.  There’s lots of reasons why a bunch of photos just all happened to not show a single black person getting ice cream from an old Dairy Queen.  Local demographics is a perfectly valid reason.  BUT.  Racial tensions are not about reason, they are about emotion.  And anything that reinforces a perception… well, it’s not good, regardless of whether the perception can be explained or not.

To cut to the chase, I am wondering if it is worthy of consideration for a company that existed in the less-than-ideal era for black people to simply drop their company, drop their history, and start fresh with a new company.  Radical?  Yes.  Beneficial?  Maybe.  Harmful if not done?  Well, it is leaving an avenue of attack open.

I can foresee the arguments.  Attack?  That’s not fair.  This company did nothing to foster divide or hatred back then and that nonwithstanding, this company is a diverse, fresh, modern company that is committed to blah, blah, blah.  Right.  And you can see how effective a defense that is.  Compare that to:  This company was formed and created in 2020, the year of social change, established right from the beginning with equality, inclusiveness, and equal representation in every level of management and policy.  Blah blah blah.  Both are corporate non-speak, but one has the distinct advantage of no historical baggage.

A company that was around in the 50’s, even if they weren’t actively employing racist policies, was still operating in the norms of the time, which is to say, likely racist.  You would have to be considered extremely progressive, even radical, to have a company back then like companies are today.  If you want a real eye-opener, watch the old movie 9 to 5, from 1980.  At the climax of the movie, the old boss returns to the office and sees handicapped people working there and learns of many employee benefits that have been implemented in his absence.  He’s furious, of course, insisting he will undo everything right away.  Watching the movie now, those major advancements are like the bare minimum today.

So, if you were operating in the 50’s, you were a part of the problem.  Your only excuse is that the social norms at the time didn’t consider it a problem.  And that’s a problem for your company.  You can say how committed you are and how changed and all that happy stuff your company is, but your company has old bones.  And an old brain.  And memories, posted in black and white photos on your walls.  You can’t escape that past, without completely starting over.