I’m fighting a pretty tough bout of cynicism right now. I got an email from a hotel chain of which I am a rewards member. The email subject was about supporting the Australian relief efforts. The big type pleaded for me to donate my rewards points for the cause.
I have a long-standing issue with companies that ask their customers to help in disasters by giving them money. Primarily because I am very, very certain that the company will use all the money collected in the drive as their own donation, and then they will take the tax write-off for that donation. Don’t you think? They’re not a non-profit. You don’t get a receipt for your donation to them. You can’t claim it as a tax deduction yourself. Are they going to let that go to waste? Hell, no. Plus, they are the ones that get to say, "We donated $550,000 to the relief effort!" And not all of it was their money, for sure.
This email plea irked me in another way. They are asking you to give back something they gave to you to give to someone else. That statement says what I mean it to say, but it doesn’t seem to capture the full audacity of the premise. On the surface, it sounds legit. The company has a liability on their books with all those outstanding rewards. That’s value. You’re donating something that has value. But really, it’s nothing. It’s all fake, virtual value. You paid them for those points. You redeem those rewards for empty rooms. The empty rooms are there for offer regardless of any points balance. What I’m saying is the hotel can just as easily make those rooms available for disaster relief regardless of any points donations. All the donation does is reduce their future liability to their customers.
And here’s the final nagging thought. Yes, charity is good. Corporate charity should be good as well. If no email had come in today, I wouldn’t have had anything to bitch about, so the fact they’re doing anything is better than nothing – I acknowledge that. Regardless, if an offer evokes cynicism, it just doesn’t have the level of altruism that makes you proud of a company.
So when the offer from the company says they "will match up to $25,000" of donations, that’s really saying they are willing to donate $0. As long as no one donates anything, that’s all they’re on the hook for. And it’s also saying that if their customers are super-generous, they’ll personally stop at $25k.
I feel bad for criticizing a relief drive effort, but this offer just has a bad vibe to it. I think they should have done it right or not done it at all.
Hopefully I Remember When I’m Senile
After reading: http://ascii.textfiles.com/archives/4825
I’m actually not sure how to present this idea because in today’s hyper-sensitive world community of “activists”, anything can be construed as evil, manipulative, or exploitive. So, I guess I will have to say that this is my idea for myself, but if anyone else thinks it’s a good idea and can run with it while dodging whatever arrows are fired by the SJW’s, have at it.
So the premise of the article is that there is an unbelievable amount of data that needs archived into some non-degradable, digital format for preservation. I’m certainly not opposed to it, despite whatever posts I’ve made about “anchors”, “baggage”, “simplification” and so on. And it’s something that I would like to help with, but right now, I am in a generally busy part of my life. This is a very labor-intensive task, and it has a degree of drudgery. Maybe 20 years ago, I would have been able to devote large chunks of time to the cause, and maybe in 20 years I will have that opportunity again, when I am retired.
That’s when it hit me. There are a lot of people out there that are… hmm, have to be sensitive about this… underutilized. Those people could find a purpose by contributing/donating labor to the archival project. In the spirit of my previous post, they could do archival work. Maybe (hopefully) they might find the work fulfilling and be driven by the same purpose. Then they could be archivists. For many of the people in the demographic I am envisioning, the archival process could also be a nostalgic endeavor. This could be a potential source for metadata in the archives.
It’s a pretty well-known fact that people who end up in retirement homes fade away quicker because they lose a sense of purpose, the knowing that you are needed and the feeling that your contributions have value. So, what if archival stations were set up in some retirement homes? Give some of the residents training on use of the equipment, let them know the benefits their efforts are providing and let them do as much as they wish to do?
The hardware is certainly not a problem. Hardware is cheap now. It’s the labor that is expensive, unless that labor is donated. I hope I can remember to do what I can when I am too old to contribute in the fast lane of technology. Just get me off the highway and into the rest area with a bunch of data for slow processing and I’ll do what I can.