Dove’s Target Market

Today at work, someone randomly gifted our department with a bunch of bite-size Dove chocolates.  That’s cool enough, but the candies seem to have been specially made for our department.  Within each wrapper was an inspirational message, written just for us.

In the field of inspirational messages, there are some that are universally accepted as positive and constructive, and then there are some that are less so.  And these messages fall into the latter camp.  I began my discovery with what seemed like genuine concern for me.

“Accept a compliment”

Why, thank you, you fattening and diabetic mini-monster.  I assume you are complimenting me on my fine taste in chocolate (dark chocolate, for the intelligent and refined palate).  Encouraged, I opened the next one.

“Wing it”

Well, this is my second piece, so you could say, yeah, I am doing so.  In fact, I have one more from this handful to go.

“Don’t apologize”

Fuck no, I won’t.  I just ate three of you bastards and I’m going back for more.  At the candy bowl, a co-worker comes over and huddles next to me.  He’s either encouraging me or shaming me as I paw through the bowl looking for more dark chocolate pieces.  It doesn’t matter which it is right now.  I’m winging it and I won’t apologize for it.

I score four more pieces and scurry back to my desk.  My newly installed and operating white noise generator on my desk hides my hissing, “preciousssssss.”  I open the next piece, toss it into my maw, and absorb both calories and wisdom.

“Ignore the clock”

And so I do and begin live-blogging this feeding frenzy.  The next piece is unwrapped and maybe I’m starting to regret grabbing four more pieces.  But this is for the education!

“Take a run on the wild side”

As the dark chocolate melts in my mouth and slides heavily down my gullet, I wonder if these chocolates are prophetic.  Will the next one predict my death?  Will the next one be my death?  There are two more to go.  Ignoring the clock and running – or not – on the wild side, I open the second to the last piece.

“Take a run on the wild side”

Oh my god.  I hate running.  And I’m beginning to dislike Dove chocolate.  But, hey, I can use my newly-found wisdom to my advantage.  Let’s see, what I will do is open the last piece, consume the wisdom it proffers, then ignore the clock and not consume the actual chocolate.  Dove knows what they are doing, most assuredly.

“Improvise”

I just have.  That advice would have been better if given a little earlier.  But right now, the chocolate will remain open and exposed as I recover from my sugar high.  What a ride.

1 Comments.

  1. My Own Worst Enemy | A.K. Caggiano - pingback on November 14, 2017 at 3:52 pm

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