Doing It Way Wrong

This story caught my attention, so I had to do a little looking into it.  I’m no uber-sleuth, but I can put some things together. I can put together enough to make some conclusions.

My first thought when going to KG’s site was, oh, they’re ripping off ThinkGeek.  Then I saw the copyright date of 2001, and thought, maybe they were first.  Turns out they’re not, ThinkGeek’s copyright goes back to 1999.  But in the course of figuring that out, I found that KG’s internet domain was first registered in 2004.  I’m not sure you can copyright a domain name before it’s even registered.  Scam flag #1.

Looking at the next level: the address.  A reputable company will display its address prominently to provide credibility.  However, the address is a Michigan address and there is no corporate record in Michigan for their company – no DBA record either.  Looking further, the address is simply a mail drop, not a physical location.  Scam flag #2.

So where is this company?  The BBB website says that KG’s legal department had an address in San Antonio, TX.  No corporate records found in Texas for them either.  A quick search in LinkedIn shows three members, the CEO and the CMO of KG (Rob Key) and a freelance writer who contracted with KG.  The CEO and CMO are both in Michigan.  Hmmm.  Rob Key also might have an address in San Antonio, TX according to internet searches.

So let’s just assume that’s a dead end.  The biggest red flag is their help page, which basically spells out how you’re going to do business with them.  in short, it’s the most unfriendly terms possible.  There isn’t any way to check the status of your order.  I couldn’t even find a login to check your profile.  When you have so many other options out there, why would you even buy from this site?

I’ve seen this business approach before.  It was in my Finally Fast review.  Companies like this need to die a quick death because they are doing no one any service.  The unfortunate thing is that the owners live on and create a brand new entity just like the last one.

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